WORLD WILDLIFE FEDERATION AND RHETORICAL ANALYSIS OF IMAGERY


To view the image I chose, see sidebar to your right.

 The lung-forest illustrates the issue of humanity as an extension of the earth. We live on it and there is an integration of our lives in the life of the planet. This image stimulates pathos in the viewer because the lungs are an essential aspect of a person's body....we require air to live more immediately than something like food or water. As an audience member, I immediately thought "that's what happens when I smoke" (I am not a smoker now but I have experienced the negative effects of smoking). The issue of degraded air quality of the planet comes up with the image. Trees are inherently liked to carbon dioxide and oxygen. They have a vascular system. They breathe carbon dioxide and we breathe oxygen and we are inherently linked together in our biological composition with the common ingredient of the earths atmosphere.

It is rhetorically powerful and acts on the level of pathos because the WWF relates to the presuppositions of speaker and audience in that we should be attentive to issues surrounding forestry and public policy affecting forestry.....we should be attentive due to principles of interdependence. The image draws out a rhetorical occasion as well. Interestingly, the WWF is creating the rhetorical occasion of activism regarding forestry. They are creating a discussion, a forum, so that people can come together and enact change....because this website, this image, this issue exists, people exist who care to protect the environment, our environment. They are working to enact action, to enact change. In creating the website and the rhetorical image the WWF, and by extension the audience, creates ways to sustain our environment through initial steps, like images.

The WWF's "mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. Our vision is to build a future in which people live in harmony with nature" (www. worldwildlife.org/about).

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